Sapo 

Conceptual project
• Branding • Packaging • Web design • Copy


Brief
Create a soap bar for paleontologists.

Approach
 I wanted to create a skincare brand uncovering elegance in the ancient and alien. Using images of real plant fossils, I created packaging utilizing debossing effects on uncoated paper to mimic the rough, hewn nature of a fossil, to instill a sense of discovery.
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