Sapo
Conceptual project
• Branding • Packaging • Web design • Copy
• Branding • Packaging • Web design • Copy
Brief
Create a soap bar for paleontologists.
Create a soap bar for paleontologists.
Approach
I wanted to create a skincare brand uncovering elegance in the ancient and alien. Using images of real plant fossils, I created packaging utilizing debossing effects on uncoated paper to mimic the rough, hewn nature of a fossil, to instill a sense of discovery.
I wanted to create a skincare brand uncovering elegance in the ancient and alien. Using images of real plant fossils, I created packaging utilizing debossing effects on uncoated paper to mimic the rough, hewn nature of a fossil, to instill a sense of discovery.
