![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/9591300d-8ccd-4c23-9385-0f8b6ef8f20d_rw_1920.jpg?h=1f20a9e9eca8e68c78b060028dd63549)
Sapo
Conceptual project
• Branding • Packaging • Web design • Copy
• Branding • Packaging • Web design • Copy
Brief
Create a soap bar for paleontologists.
Create a soap bar for paleontologists.
Approach
I wanted to create a skincare brand uncovering elegance in the ancient and alien. Using images of real plant fossils, I created packaging utilizing debossing effects on uncoated paper to mimic the rough, hewn nature of a fossil, to instill a sense of discovery.
I wanted to create a skincare brand uncovering elegance in the ancient and alien. Using images of real plant fossils, I created packaging utilizing debossing effects on uncoated paper to mimic the rough, hewn nature of a fossil, to instill a sense of discovery.
![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/edab42f4-7925-495b-adc3-f697c97df88f_rw_1920.gif?h=93ad830acae6752de9143a10d876c7bf)
![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/b60d1da3-6de9-4771-b568-49de353bde0a_rw_1920.jpg?h=09a1ba6d1bee5a9a8c22425e7fb4d214)
![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/5b7464d7-7e1f-4ea9-966d-701ee5e3e990_rw_1920.jpg?h=e3a56bc6a98fd717c7ea69bf7b9357a8)
![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/9eec3e25-93e3-4593-8372-98a4bfccac6a_rw_1920.jpg?h=e6625795c25ad1975c95057df0adc0f2)
![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/4fdcd7d8-2c06-4fd9-af52-bc339204ae3d_rw_1920.jpg?h=25e7219c2d15b462568d9ec66b36fb53)
![](https://cdn.myportfolio.com/6b1dee97-9a9c-473d-8d55-68f52343aaa1/e16a0b8d-acee-4039-bf78-7ac0188757f2_rw_1920.jpg?h=27a266e594095864cb33b67895161131)